The AI wardrobe app — a stylist in your pocket.

Yes — Blalo is free to download on Android (Google Play) and iOS (App Store), and its core wardrobe features are free to use: photograph your clothes and the AI tags them, get outfit ideas built from what you already own, and save your own looks in a personal lookbook. Some advanced features are part of Blalo Gold, an optional paid plan you can choose inside the app; you never need it to organise your wardrobe or get outfit ideas. If you want a human stylist, the app also lets you book Blalo's services — an online styling consultation (₹1,400 + GST, anywhere in India) or an in-person personal shopper in Delhi NCR (from ₹1,819 + GST).

Photograph any clothing item and Blalo's AI identifies the details for you — the garment type (say, a straight kurta or slim-fit chinos), fabric, pattern, colours, fit, formality, the season it suits and the occasions it works for. The item lands in your digital wardrobe with those tags attached, which is what lets the app search, filter and combine your clothes into complete outfits from what you actually own. You can edit any tag if you want to fine-tune how an item is categorised.

Yes. The app works the same in every city — download it from Google Play or the App Store anywhere in India. The online styling consultation (₹1,400 + GST over video call) is also available nationwide. The one location-specific service is the in-person personal shopper, where a stylist physically shops with you; that is available in Delhi NCR.

Four things. A smart wardrobe: photograph your clothes and the AI tags every detail, turning your closet into a searchable digital one. Outfit ideas: tell it the occasion and it builds complete, colour-coordinated outfits from clothes you already own. A style builder: mix and match pieces and save looks to a personal lookbook. And smarter shopping: suggestions that fill genuine gaps in your wardrobe instead of duplicating it. You can also book Blalo's human stylists directly from the app.